a YouTube Channel is not big thing these days. But making the most of it and having an engaging as well as active audience; now that is a different thing altogether. To get the maximum value out of your YouTube channel you need to build an audience. Frankly speaking it’s probably the motto for any other popular platform as well, whether it is Facebook or blogging; without an engaging audience it is just another page.

So how do you grow your audience; how do you become more popular?

Content – This is probably one of the most important points that you need to take care of. This is the starting point. You need to create content which is outstanding and useful. It needs to be interesting enough so people would want to subscribe to your channel. People visit YouTube to find solutions to their problems; sometimes procrastinate or even watch useless videos. Whatever it is, the matter needs to talk to them. Only then would they revisit.

Branding – Your YouTube channel needs to be visually tempting. Your visitors have to take you seriously and go for that subscribe button. This is where branding comes in. It will determine your identity and help users recognize you. Technically this applies to all your social network profiles. Take some time and create a graphic art for your channel, something that will send a message across. You also need to add custom URLs to the header, as branding is not just something visual. Write a relevant and brief bio about yourself and your videos. Keep it compelling, inspiring and short. You can take it a step further and create branded thumbnails too.

Link your website – YouTube lets you connect your blog or associated website. This would help with their search results.


Promote video – You could also promote your videos on other content or social platforms. Try Facebook, LinkedIn, Twitter and Google+. Try doing some marketing yourself; only then will you get more subscriptions.

Channel trailer – One excellent way to welcome new visitors is to create a trailer. You can make something like a welcome video. It does not have to be too long, maybe around 30 seconds to a minute long. This is an excellent way to let people know what you are passionate about, who you are, why they would benefit from subscribing.

Global Audience – Now if you want to make your YouTube channel popular among global audiences then one the best ways to go about it is including subtitles and closed captions to your videos. You might wonder why? Well, not all viewers can hear what is spoken on screen and not all would understand the language that you have posted the video on. Also subtitles can give you extra metadata for the YouTube search engine.

How can VerboLabs be of service to you?

VerboLabs has an experienced and qualified team of experts who can help with the subtitling and translation of your video. It would not just be literal but we would take care of the cultural and traditional nuances

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